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 Behind the Chair: A Lash Artist’s Guide to Content, Profits & Salon Success E-Book

A comprehensive guide to how we built LOF Lashes into a seven-figure brand through strategic branding and scalable systems.

Designed for lash artists and beauty enthusiast ready to take a fresh approach to their business model, Behind the Chair is your step-by-step digital guide to building a profitable lash brand with purpose.

Whether you're overwhelmed by content, unsure how to stand out, or just tired of random posting, this guide gives you the strategic tools to start seeing consistent results.

What’s Inside:

• A proven plan for content, branding, and sustainable business growth
• Our exclusive iPhone camera settings for clean, professional lash photos/videos
• 5 editable booking site landing page templates
• 5 custom lash maps to enhance your sets
• 3 editable Instagram story ads
• Tools to help you attract more clients and build confidently

Ready to attract more clients, simplify your systems, and elevate your brand? Unlock the guide and take the next step in your lash journey.

Cloud 9 Collection – Tweezer Set ☁️🩷

Featuring our best-selling, high-performance tweezers, this bundle includes:

• 2 Volume Tweezers – 90's Boot & 90's Grip
• 2 Isolation Tweezers – Perfect Pickup & Cloud 9 Iso

Tweezers can also be purchased individually

Crafted for lash artists who demand precision, quality, and aesthetics. Each tweezer has been hand-tested to ensure flawless performance and is made from high-quality Japanese metal for unmatched durability and control.

Designed in a custom pink metallic finish, this set was curated to elevate your lashing experience with both aesthetics and functionality.

• Contains a hypoallergenic and medical grade gel
• Enhances client comfort and adds extra hydration under the eye area.
• Lint free, retains moisture and stays secure during service.
• Ideal for lower lash coverage; easy to reposition.
• Provides clear visibility during lash mapping.
• Has a thinner shape and design compared to traditional eye patches.
• Offers a more comfortable fit for all eye shapes.

Quantity: 20 Pairs

• Give your lashes the luxury and care they deserve with our Whipped Lash Shampoo, designed for both lash extension prep and aftercare. Its luxurious cloud like whipped cream consistency is light, soft and airy.
• Specially formulated to provide a gentle cleanse.
• This must have whipped cleanser removes oils, makeup, and impurities from the lash line. Ensures your lashes stay clean, healthy and refreshed while maintaining lash extension retention.
• How to Use: Shake the bottle well. Turn upside down and dispense a dollop of the whipped formula onto each eyelid. Gently clean the area, then rinse thoroughly. 
• Size: 100ml

• A gentle, ph-balanced gentle foaming cleanser that removes oils, impurities and makeup from lash line without any burning or discomfort. 
• Promotes lash health and prolongs eyelash extension retention.
• Ideal for prepping before lash application and as an aftercare item to maintain longevity and cleanliness of extensions.
• Includes: (1) one lash brush
• Size: 50ML
• How to use: Shake bottle well before use to enhance foaming consistency. Wet skin and gently massage over eyelids while keeping eyes closed, then rinse. 

• Ideal for organizing and holding your lash strips, ensuring a smooth and efficient application process.
• Made from durable acrylic, designed to withstand daily use while maintaining quality.
• Dimensions: 5.9 × 2.95 × 0.12 inches

Best Selling Adhesive

• Sizes: 3ML, 5ML, and 10ML
• Dry time: 0.5-1 second 
• Retention: 6 week minimum
• Should be kept between: 64-82 degrees Fahrenheit 
• Humidity level for best retention is between: 30-70%
• Can be used for both Classic and Volume application
• Low humidity
• Low irritation 
• Medium fumes
• Latex and Formaldehyde free

Adhesive good for:

• 3 months after opening
• Best results 30 days after opening 
• 6 months closed

Adhesive Tips:

• Shake for 1 minute before use to ensure ingredients are well mixed
• If adhesive is not well shaken it can result in retention issues
• Never dispense a new adhesive drop on top of an old adhesive drop 
• Do not use with primers, just a thorough cleaning of the lash line with a foaming lash cleanser

Adhesive Storage:

• Recommended to store adhesive in the packaging that it comes inside
• Store in a cool, dry, and dark place with adhesive lid tightly closed
• Store adhesive standing upright
• Do not store in an airtight container as it can disrupt the consistency of the adhesive
• Never store in the fridge as it can disrupt the integrity/performance of the adhesive

Ingredients: Ethyl Cyanoacrylate, PMMA, Carbon Black.

Please Note: This product is for professional use only, specifically licensed cosmetologists and estheticians. We are not responsible for any misuse of our products.

Clear adhesive does NOT contain black pigment (carbon black) which may help clients who are allergic or sensitive to adhesive.

• Size: 5ML
• Dry time: 2-3 second 
• Retention: 6 week minimum 
• Should be kept between: 68-75 degrees Fahrenheit 
• Humidity level for best retention is between: 30-70%
• Can be used for both Classic and Volume Techniques
• Low Fumes
• Hypoallergenic 

Adhesive good for:

• 3 months after opening
• Best results 30 days after opening
• 6 months closed

Adhesive Tips:

• Shake for 1 minute before use to ensure ingredients are well mixed
• If adhesive is not well shaken it can result in retention issues
• Never dispense a new adhesive drop on top of an old adhesive drop 
• Do not use with primers, just a thorough cleaning of the lash line with a foaming lash cleanser

Adhesive Storage:

• Recommended to store adhesive in the packaging that it comes inside
• Store in a cool, dry, and dark place with adhesive lid tightly closed
• Store adhesive standing upright
• Do not store in an airtight container as it can disrupt the consistency of the adhesive
• Never store in the fridge as it can disrupt the integrity/performance of the adhesive

Please Note: This product is for professional use only, specifically licensed cosmetologists and estheticians. We are not responsible for any misuse of our products.

• Size: 5ML
• Dry time: 2-3 seconds
• Retention: 6 week minimum
• Should be kept between: 64-82 degrees Fahrenheit 
• Humidity level for best retention is between: 30-70%
• Can be used for both Classic and Volume application
• Low humidity
• Low irritation
• Medium fumes
• Latex and Formaldehyde free

Adhesive good for:

• 3 months after opening
• Best results 30 days after opening 
• 6 months closed

Adhesive Tips:

• Shake for 1 minute before use to ensure ingredients are well mixed
• If adhesive is not well shaken it can result in retention issues
• Never dispense a new adhesive drop on top of an old adhesive drop 
• Do not use with primers, just a thorough cleaning of the lash line with a foaming lash cleanser

Adhesive Storage:

• Recommended to store adhesive in the packaging that it comes inside
• Store in a cool, dry, and dark place with adhesive lid tightly closed
• Store adhesive standing upright
• Do not store in an airtight container as it can disrupt the consistency of the adhesive
• Never store in the fridge as it can disrupt the integrity/performance of the adhesive

Ingredients: Ethyl Cyanoacrylate, PMMA, Carbon Black.

Please Note: This product is for professional use only, specifically licensed cosmetologists and estheticians. We are not responsible for any misuse of our products.

Looking for ways to increase retention? LOF Everlast Lash Bonder is your answer! 

Since dried cyanoacrylate is not flexible and can cause eyelash extensions to prematurely fall off, our bonder is formulated to maximize client retention by adding elasticity and flexibility to the adhesive ensuring increased retention.

Instantly eliminates fumes, therefore reducing any irritation and sensitivity to the adhesive. After the application of bonder the lash adhesive is immediately cured and the bond between the eyelashes and adhesive is strengthened. Lashes are safe to get wet before a 24 hour period.

Bonder can also be used to create spikes for strip lash styles.

How to use:

• Wait to apply 2-4 minutes after completing your lash set.
• Shake well before use.
• Make sure your clients eyes are closed and apply bonder using a disposable lip gloss applicator or micro brush applicator.
• Apply to the area where the adhesive bonds to the natural eyelash, avoiding contact with the eyes or skin.
• After drying for 3 minutes, the bond will be completely sealed.

Please Note: This product is for professional use only, specifically licensed cosmetologists and estheticians. We are not responsible for any misuse of our products.

• Average removal time of 5-10 minutes.
• Specially formulated to gently dissolve eyelash extension adhesive.
• This product contains low fumes and is perfect for clients with sensitive eyes.
• No burning or residue.
• Safest removal method.

Size: 15ML

Please Note: This product is for professional use only, specifically licensed cosmetologists and estheticians. We are not responsible for any misuse of our products.

• Simply put the glue ring on your less dominant hand and add a drop of glue.
• Can be worn above the knuckle.
• These glue rings have deeper cups making the adhesive drops last 2x as long
• Adhesive is less likely to spill.
• V-shaped bases allow you to effortlessly create volume fans.

Quantity: 100pcs

Our custom designed QuickWisp Lash Palette is made to optimize your lash sets and elevate your artistry. Creating Spikes just got easier! QuickWisp delivers everything you need in this innovative, all-in-one palette.

Product Features:

• Perfect for creating bold wispy, strip lash, and anime lash sets
• 40 rows of precision crafted lash tower spikes
• Designed to make lashing faster, smoother, and more efficient
• Includes 3 curl types: CC, D, and J in 0.05 Diameter
• Mixed lengths from 10mm to 18mm in each curl
• Sleek and organized layout for easy use and storage
• Perfect for lash artists who prioritize speed and consistency

See the length assortment details below:

CC curl and D curl:

• 10mm, 11mm, 17mm, 18mm (1 row each)
• 12mm, 13mm, 14mm, 15mm, 16mm (2 rows each)

J curl:

• 10mm, 11mm, 15mm, 16mm, 17mm, 18mm (1 row each)
• 12mm, 13mm, 14mm (2 rows each)

Our custom designed ThinWisp Lash Palette is made to optimize your lash sets and elevate your artistry. Featuring an ultra thin base and slimmer spike, providing a more natural, light and airy finish. Developed for seamless placement and feather-light comfort, ThinWisp delivers everything you need in one innovative, all-in-one palette.

Product Features:

• Perfect for creating wet sets, wispy and softer strip lash sets
• 40 rows of precision crafted long base and narrow fan lash tower spikes
• Designed to make lashing faster, smoother, and more efficient
• Includes 3 curl types: CC, C and D in 0.05 Diameter
• Mixed lengths from 10mm to 18mm in each curl
• Sleek and organized layout for easy use and storage
• Perfect for lash artists who prioritize speed and consistency

See the length assortment details below:

CC and C curl:

• 10mm, 11mm, 17mm, 18mm (1 row each)
• 12mm, 13mm, 14mm, 15mm, 16mm (2 rows each)

D curl:

• 10mm, 11mm, 15mm, 16mm, 17mm, 18mm (1 row each)
• 12mm, 13mm, 14mm (2 rows each)

Our custom designed BrownWisp Lash Palette is made to optimize your lash sets and elevate your artistry. Creating Brown Spikes just got easier! BrownWisp delivers everything you need in this innovative, all-in-one palette.

Pairs best with our Dark Brown or Chocolate lash trays

Product Features:

• Perfect for creating Brown wispy, strip lash and anime volume lash sets
• 40 rows of precision crafted Brown lash tower spikes
• Designed to make lashing faster, smoother, and more efficient
• Includes 3 curl types: CC, D, and J in 0.05 Diameter
• Mixed lengths from 10mm to 18mm in each curl
• Sleek and organized layout for easy use and storage
• Perfect for lash artists who prioritize speed and consistency

See the length assortment details below:

CC and D curl:

• 10mm, 11mm, 17mm, 18mm (1 row each)
• 12mm, 13mm, 14mm, 15mm, 16mm (2 rows each)

J curl:

• 10mm, 11mm, 15mm, 16mm, 17mm, 18mm (1 row each)
• 12mm, 13mm, 14mm (2 rows each)

Elevate your lash game with our Pretty Brown Collection—a luxurious range of Brown lash fibers designed to complement and cater to your lashing needs. 

Available in three stunning shades: Medium Brown, Chocolate Brown and Dark Brown

Why You’ll Love It:

• Luxurious, high-quality fibers
• Three versatile, stunning shades
• Soft, natural feel
• Perfect for all lash styles

Mixed Lengths:

• 9mm-12mm: 9mm (4 rows), 10mm (4 rows), 11mm (4 rows) and 12mm (4 rows)
• 13mm-15mm: 13mm (5 rows), 14mm (6 rows) and 15mm (5 rows)